Understanding media consumption patterns at present
Taking a look at a few of the current changes and innovations in TV and digital content.
Recently, with the growth of digital content, the way in which individuals consume content has changed considerably. For many years, traditional television was the primary source of family home entertainment for most people. However, since the advancement of internet streaming platforms, many viewers are averting from scheduled tv, particularly among younger people. Instead, global media content analysis reveals that more people are buying memberships to streaming services, which strongly evidences the shift in audience consumption habits. These services are popular for allowing individuals to enjoy the shows and films they want, whenever here they feel like it. Those associated with the media industry, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would identify the appeal of streaming platforms as a popular media consumption habit among viewers today. These modifications demonstrate the move towards user-controlled viewing preferences in the sector.
With constant shifts and developments in the digital landscape, what are the current trends in media? Well, together with the increase of streaming platforms and short form media content, the way in which people are getting their news reports is also changing. Individuals are increasingly turning towards online news sources, instead of viewing television, to learn about ongoing worldly affairs. Nevertheless, simultaneously, due to a constant circulation of knowledge, individuals are coming to be overwhelmed by big volumes of content. In reaction to this, news groups are re-engaging viewers by making short form content that is clearer and simpler to observe. These days it is common to find news channels that have mass followings on social media websites. This trend can be confirmed by the CEO of the fund that owns Euronews, for example. Using this method has been very important for providing individuals with trusted and authenticated news sources, in a form they can readily access.
In the existing digital age, smart phones have become one of the most popular instruments that individuals are using to view videos and gain access to media. Nowadays, many social media platforms are providing limitless feeds of brief, fast-paced videos, that are growing in popularity among mobile phone users. In fact, statistics reveal that that globally, mobile content consumption is on the rise, showing that short form content is one of the fastest growing media trends right now. These platforms permit users to see a series of personalised material and interact quickly, making these videos much more engaging and addicting than traditional television. Short form videos are also being used regularly for news and instructional purposes, not just for entertainment. Consequently, this pattern is evolving the way individuals are actively looking for and expecting to receive knowledge, in a faster, shorter and more visual format.